A seasoned and visionary casting director with a remarkable two-decade career shaping the landscapes of commercial and digital ad entertainment. With an unparalleled eye for talent and an innate ability to recognize the pulse of marketing, I've had the privilege of collaborating with top commercial brands, influencing the visual narratives of hundreds of major campaigns.
I am thrilled to bring my extensive knowledge and rich experiences to the forefront, educating and empowering entrepreneurs to boldly and confidently achieve success in their own businesses and personal brands.
In the fast-paced and competitive world of entrepreneurship, I have witnessed the struggle and triumph of countless individuals. With my bespoke approach, I provide talent with the tools to mold and shape their brand presence to effectively and consistently beautify, monetize, "Gillevate," and grow their brand.
The Story Behind The Strategy.
Two Decades Of Expertise.
One Focus: Your Positioning.
I have spent 20 years on the selection side of the table — understanding exactly what makes people, brands, and ideas get chosen.
Here is what I bring to every client I work with:
CLIENT REVENUE GENERATED
1000 000+
BRANDS TRANSFORMED
200+
DECADES OF EXPERTISE
2+
NOTED PRESS HIGHLIGHTS
4 Casting Directors Sound Off on Modeling's Inclusive Future
hands Down, This Show Had the Best Casting at Fashion Week
How Chromat's Casting Director Creates The Coolest Show Ever
How Casting Director Gilleon Smith is Diversifying The NYFW Runways 'ONE LITTLE SHOW AT A TIME'
Chromat's Casting Director GILLEOMM SMITH on CHANCE Meetings, Hard Work, And Diversity
YOUTUBE: How Chromat's Casting Director Creates The Coolest Show Ever
NOTED PRESS HIGHLIGHTS
4 Casting Directors Sound Off on Modeling's Inclusive Future
hands Down, This Show Had the Best Casting at Fashion Week
How Chromat's Casting Director Creates The Coolest Show Ever
How Casting Director Gilleon Smith is Diversifying The NYFW Runways 'ONE LITTLE SHOW AT A TIME'
Chromat's Casting Director GILLEOMM SMITH on CHANCE Meetings, Hard Work, And Diversity
YOUTUBE: How Chromat's Casting Director Creates The Coolest Show Ever
steal my tech stack
Kit
Email Marketing
The legal paige
thrivecart
Funnel System
The legal paige
the legal paige
Legal Documents
The legal paige
interact
Quiz Building
The legal paige
canva
Design Platform
The legal paige
showit
CMS System
The legal paige
POSITIONING
IN ACTION
A glance at some of the brands we've built.
Click to view each site
Trusted By:
Trusted By:
"Gill Mercado is not only a wellspring of resources, and marketing knowledge, she has been an enthusiastic and supportive mentor for my nonprofit organization.”
— SHERIA . FOUNDER + EXECUTIVE DIRECTOR - SHAPING HER EARTH
CLIENT JASMINE FUEGO
CLIENT SARAH HOLLIS
CLIENT NAIMA MORA
CLIENT BODYWAY INTUITION
