An interview series exploring what it really takes to build a brand that resonates. Through honest conversations with entrepreneurs, creatives, and culture shapers, each episode unpacks the mindset, messaging, and pivotal moments behind brands that influence culture, shift narratives, and leave a lasting mark.
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Tarah Baiman on why "passive income" is the biggest lie in online marketing & Toni Brown on why women don't need empowerment, they need activation
FALL 2025
Aiden Snell on the exact content strategy that built his six-figure agency & Deja Riley on her framework for pivoting your brand through life transitions
SPRING 2025
Jera Bean on why your most boring content creates the deepest connections & Megan Sumrell on escaping survival mode to build a 7-figure business working 25 hours a week
SUMMER 2025
Bex McCharen (Chromat) on recognizing when your brand no longer serves you & Tara Wagner on why market research beats pretty logos every time
SUMMER 2025
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CASTING • PERSONAL BRAND STYLING • PERFORMANCE COACHING • WEB DESIGN • STRATEGIC SCALING • CASTING • SOCIAL MEDIA MANAGEMENT • BUSINESS AND BRAND CONSULTING • 1:1 MENTORSHIP COACHING • TALENT AGENCY CONSULTING • PERSONAL BRAND MANAGEMENT • WEB DESIGN • BRAND STRATEGY • LOGO DESIGN • BRAND MANAGEMENT
View some examples of clients we helped to build the business and brand of their dreams.
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"Gill Mercado is not only a wellspring of resources, and marketing knowledge, she has been an enthusiastic and supportive mentor for my nonprofit organization.”
— SHERIA . FOUNDER + EXECUTIVE DIRECTOR - SHAPING HER EARTH
MEET GASM (GILLEON ALEXIS SMITH MERCADO)
EXCELLENT, TASTE AND GOOD ENERGY, IS INHERENT
For established small businesses who understand the power of compelling and aspirational branding, GASM delivers high-impact energetic rebrands with luxury aesthetics and revenue-driven strategy. From the high-achieving, multi-hyphenate powerhouses drowning in DIY who are done playing small to six figure
business owners looking for a rebrand, I design for entrepreneurs who are the face of their brands. Unlike generic designers, we deeply understand good taste AND good sales systems, to provide an all-in-one brand transformation that ensures your brand isn’t just beautiful—it’s profitable.
xo, Gill
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