Positioning Experts, Leaders, and Organizations for
Bigger Opportunities
GASM Brands helps experts, entrepreneurs, executives, creatives, and organizations clarify their positioning, strengthen their presence, and build the strategic assets needed to create bigger opportunities.
From high-touch positioning experiences to leadership workshops, speaking engagements, and custom activations, GASM helps people and brands become recognized, trusted, and ready for what comes next.
Explore How to Work Together
For experts, leaders, entrepreneurs, creatives, authors, and professionals ready to align who they are with where they want to go.
You may already have the experience, expertise, and credibility.
Now it is time to make sure your positioning reflects the level of opportunity you are pursuing.
GASM helps you clarify your narrative, communicate your value, strengthen your assets, and create a strategic pathway for your next chapter.
WAYS TO WORK WITH GASM
Get Positioned
WAYS TO WORK WITH GASM
Bring GASM In
For companies, institutions, and communities looking to develop stronger leaders, elevate talent, and create meaningful experiences.
Leadership is not only about performance.
It is also about communication, perception, presence, influence, and the ability to represent an opportunity.
Through keynotes, workshops, leadership programs, and custom activations, GASM helps people understand how they are perceived, communicate their value, and show up with greater confidence.
WAYS TO WORK WITH GASM
THE positioned PROGRAM
Ready To Understand Why You Get Overlooked, Undervalued, Or Outbid (And How To Fix It)?
The Positioned Program™ is a live positioning intensive designed to help you understand the strategy behind visibility, credibility, opportunity, and value.
This is not about becoming an influencer.
It is not about creating another course.
It is not about changing who you are.
It is about making sure your value is easy to understand.
Most people believe opportunity comes from having more experience. More credentials. More accomplishments. And those things matter.
But opportunity is also influenced by something many people overlook: How clearly people understand your value. The question is not only: “Can you do the work?” The question is:
“Does your positioning communicate the value you bring?”
At GASM, we align:
Expertise + Reputation + Narrative + Visibility + Assets + Opportunity Strategy to create a positioned ecosystem built for where you are going.
The biggest opportunities don't go to the most talented.
They go to the best positioned.
WHY POSITIONING MATTERS
Because positioning determines more than visibility.
It influences perception, opportunity, and value.
Before helping people position themselves, Gilleon spent more than 20 years on the selection side of the table.
From New York to Los Angeles, she built her career as a creative executive, talent strategist, casting strategist, and tastemaker understanding what makes people, ideas, and brands stand out.
Her work was always centered around questions like:
Who has the presence?
Who creates connection?
Who can represent the opportunity?
Who has the story, credibility, and communication skills to move into the next room?
Now, GASM Brands brings that perspective to experts, leaders, and organizations ready to clarify their value, strengthen their positioning, and create opportunities aligned with their goals.
Meet Gilleon Alexis Smith-Mercado
Meet GASM
POSITIONING
IN ACTION
A glance at some of the brands we've built.
Click to view each site
"Gill Mercado is not only a wellspring of resources, and marketing knowledge, she has been an enthusiastic and supportive mentor for my nonprofit organization.”
— SHERIA . FOUNDER + EXECUTIVE DIRECTOR - SHAPING HER EARTH
CLIENT JASMINE FUEGO
CLIENT SARAH HOLLIS
CLIENT NAIMA MORA
CLIENT BODYWAY INTUITION
What People Are Saying About GASM
Your Brand, Built Beautifully and STRATEGICALLY—All in One Place.
OUR ESSENTIAL SERVICES
Design your brand. Build your website. Monetize your services. Feel confident in your branding. Make more money. Become an industry leader.
Whether you are building your next opportunity or bringing positioning expertise into your company, institution, or community, GASM Brands creates the strategy, assets, and support needed for what comes next.
Ready To Get Positioned?
Your complete transformation—story, visuals, strategy, marketing and coaching all done for you.
You’ve got the vision—let’s make it irresistible. Whether you’re rebranding, refining, or just ready to finally get seen, let's turn your ideas into income and your presence into power.
BUILD YOUR BRAND
get started
Full 360° Rebrand
LEARN MORE
Positioning Pros
Book design or strategy time in flexible blocks to knock out websites, sales funnels, pitch decks and MORE.
BOOK NOW
Branding By The Hour
Land the stages, clients, and income. Craft your signature talk, media kit, and strategy to secure $50K+ in paid opportunities this year.
DIY your brand with clarity and confidence. Get the exact framework, templates, and tools to launch quickly, and on budget.
GET IT NOW
BRANDING BLUEPRINT
BUILT BY GASM
View some examples of clients we helped to build the business and brand of their dreams.
Trusted By:
Trusted By:
Fresh Face By Dana
Full Wellness Service Provider ReBrand 2024
SEE THE SITE
Bodyway Intuition
Full Wellness Rebrand With Email + Quiz Audience Engagement Integration.
Wild Wakening
Full Wellness Rebrand 2024
SOUL CARE COUNSELING
Medical Service Providor Logo And Showit Website Design
ICONICURL
Full Wellness Service Provider ReBrand 2024
SHAPING HER EARTH
Full Philanthropy Rebrand 2025
EXPLORE MORE OF GASM'S WORK
SEE THE SITE
SEE THE SITE
SEE THE SITE
SEE THE SITE
SEE THE SITE
OGÉ JEWELRY
Full Product Rebrand 2025
DejA Riley
Full Wellness Service Provider ReBrand 2024
THE SIMPLIFIED MOM
Full Service Provider Rebrand 2025
SEE THE SITE
SEE THE SITE
SEE THE SITE
"Gill Mercado is not only a wellspring of resources, and marketing knowledge, she has been an enthusiastic and supportive mentor for my nonprofit organization.”
— SHERIA . FOUNDER + EXECUTIVE DIRECTOR - SHAPING HER EARTH
MEET GASM (GILLEON ALEXIS SMITH MERCADO)
EXCELLENT, TASTE AND GOOD ENERGY, IS INHERENT
For established small businesses who understand the power of compelling and aspirational branding, GASM delivers high-impact energetic rebrands with luxury aesthetics and revenue-driven strategy. From the high-achieving, multi-hyphenate powerhouses drowning in DIY who are done playing small to six figure
business owners looking for a rebrand, I design for entrepreneurs who are the face of their brands. Unlike generic designers, we deeply understand good taste AND good sales systems, to provide an all-in-one brand transformation that ensures your brand isn’t just beautiful—it’s profitable.
xo, Gill
An interview series exploring what it really takes to build a brand that resonates. Through honest conversations with entrepreneurs, creatives, and culture shapers, each episode unpacks the mindset, messaging, and pivotal moments behind brands that influence culture, shift narratives, and leave a lasting mark.
GET BRANDED FOR IMPACT
GET SERIES FOR FREE
BOOK A FREE CHAT WITH GILL!
Not exactly sure what you are looking for or what you need to get started? Have no fear! GASM has your back.
